Small business owners are continuously looking to expand their user base and grow their businesses. Business growth can be a challenge and a long-term process. Having access to a steady stream of sales leads can help you grow your business exponentially. Know the best tips to generate sales leads.
What Is A Sales Lead?
A sales lead is a person who shows interest in purchasing your company’s services and products in some way. Leads typically open communication with a business by submitting their personal information for an offer, survey, or subscription. A lead becomes a prospect once you identify their level of interest and fit as a loyal customer for your business.
Types of lead
1. Marketing Qualified Leads (MQL)
Contacts who’ve engaged with your marketing team’s efforts are known as MQL.
For example, MQL is a person who fills a form on your landing page from an offer.
2. Sales Qualified Leads (SQL)
Contacts who have taken actions that indicate their interest in becoming paying customers are known as SQL.
For example, SQL is a person who fills out a form to ask a query about your goods and services.
3. Product Qualified Leads (PQL)
Contacts who have used free versions of your product and show interest in becoming paying customers are known as PQL.
For example, PQL is a person who uses a limited or free version of your services or products but asks about features that are paid for.
4. Service Qualified Leads (SQL)
Contacts who have indicated to your service team that they are interested to become paying customers are known as SQL.
For example, SQL is a person who tells your service team that they would like to upgrade their product subscription.
Topics to explore
- What Is Lead Generation?
- Why Lead Generation Strategy Is Important For Small Businesses?
- How To Generate Sales Leads For Small Businesses?
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