Today, LinkedIn Marketing Solutions provides a convenient and unique way to target members by Company, Industry, Skills, Titles, Categories, and more; but what if you want to reach the people you already know? If you want to generate or nurture warm leads, customizing your ad targeting can help in your lead generation process which allows you to reach people who matter most to your business. Lead generation is an expensive process whether you run ad campaigns on social media platforms or buy lead data from third-party companies.
LinkedIn’s Matched Audience provides a set of target options to combine your business data with LinkedIn’s professional data. It helps you to convert hard-to-get and highly-valued leads into customers, which you may not have reached otherwise.
For many people, the matched audience on LinkedIn is a completely new topic so, in this article, we’re going to explain everything you need to learn about LinkedIn lead generation strategies.
Keep reading to discover
- What are LinkedIn-matched audiences?
- What are the types of LinkedIn-matched audiences?
- Best ad targeting practices for strong lead generation
- How to analyze your campaign performance?
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Source URL: https://www.ecsion.com/blogs/linkedin-matched-audience/
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