In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but now it has grown as a social media platform for professionals. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to excel in your career. You can also use LinkedIn to organize offline events, join groups, write articles, and post photos and videos. LinkedIn has become so feature-rich that now it’s also a big platform for marketing especially Business to Business (B2B) marketing. This article focuses on Conversion rate optimization in B2B LinkedIn marketing. In fact, 80% of B2B social media leads come from LinkedIn. If you are a B2B business house looking to reach more leads, it’s time to start optimizing your ad campaigns to improve your LinkedIn conversion rate.
Keep reading to discover :
- Why Choose LinkedIn?
- LinkedIn Conversion Types
- How To Do Conversion Rate Optimization In B2B LinkedIn Marketing?
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URL: https://www.ecsion.com/blogs/conversion-rate-optimization-in-b2b-linkedin-marketing/
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