What are testimonials?
A testimonial is a statement or review from a past customer that describes how a product or service helped them. Testimonials are usually written by ordinary customers who were asked to share their experience with any product or service. Testimonials are used in many ways like company websites, TV commercials, and product packing. Customer testimonials are a popular strategy in advertising for businesses, especially when incorporated into a company’s website or social media pages.
Benefits of testimonials
Testimonials are a powerful tool for appealing to potential customers. Here are some benefits associated with testimonials:
- Testimonials foster trust in the business: Testimonials help businesses build trust and faith with their customer base. Other customers are more likely to trust the word of a fellow customer than an advertising pitch from a brand. Customer testimonials are effective proof of your claims. They provide a deeper level of trust among the customers.
- Customer relationships are improved: When you are asking a customer for feedback and publishing their recommendations the customers are feeling valued. By doing this company’s relationship with customers can improve a lot.
- More relatable: Customers reading testimonials for any product find it very relatable rather than listening to brand advertisements. Customers can find it easy to empathize with the writers of testimonials and can imagine themselves using the same product. Adding a human element like testimonials to a marketing campaign is an effective way for companies to connect with the public.
Keep reading, this article will cover:
- How To Get Testimonials For Your Business
- What Should A Testimonial Include?
- Where To Use Testimonials?
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Source URL: https://www.ecsion.com/blogs/how-to-get-testimonials/
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