If you have been browsing the internet, chances are you have already come across landing pages. Anyone in the marketing field is no stranger to landing pages. When you click on an ad, you are taken to a page. This page is referred to as a landing page. Sometimes, a landing page can be the page that follows a call-to-action button or one that serves as the homepage of a website. You might have clicked an attractive ad before in a bid to look for more information. Other times, you may have abandoned the landing page either because it was too confusing or it did not hold enough information.
Still, building a landing page can be deceptively easy. Regardless of whether you are using a plug-and-play solution like HubSpot, Unbounce, or Marketo to make your landing pages, going in blind is not recommended. This article provides you with some of the best practices proven over time to boost conversion rates. Keep in mind that a targeted, uniquely designed landing page with a solid format and sound copy is all you need to get almost anyone to submit their contact information.
Keep reading to discover
- Why Do You Need A Website Landing Page?
- Best Practices For Website Landing Page
- How Do You Design A Landing Page?
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Source URL: https://www.ecsion.com/blogs/best-practices-for-website-landing-page/
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